The sign of the Obama...

Continuing on the theme of Sen. Barack Obama as a new secular messiah is this article about an ad agency developing a hand gesture in the shape of an "O" that it hopes will be used by people to greet each other and signal their vision for new things and a new hope with the Senator.

In postings past I have observed that the Obama campaign and its followers have used quasi-spiritual symbolism to describe their candidate and what they hope will be his movement as well. I have also observed that this could be, in some part, related to the fact that the political left, largely devoid of traditional faith, has a need to constantly create new faith and new traditions to compensate for that lack because people are inherently traditional and spiritual.

I'm not surprised, then, that the people attached to the campaign would seek to create a faux hand gesture to communicate their faith, an ersatz sign of the cross if you will. I think that it, like a lot of the ideas and images coming out of the Senator's campaign, will come across to most people as kind of silly. But the hunger for meaning, identity, and transcendence that drives it matters and should be something we Orthodox think about as we live in this culture so rich in goods and poor in spirit.

That being said gestures, what we do with our body, matter, and its interesting that this campaign, as devoid of traditional faith as it is, understands this in a way that perhaps most Orthodox don't.