Pepsodent...

When the prices rise you look for bargains and so an old friend has made a return. Pepsodent was the toothpaste I remember from my childhood, one of those products like Tide and Ivory soap that were just part of my life. Somewhere along the line we just started using other things and then when saving a dollar or two makes a difference we rediscover them. In this case Pepsodent is basically identical, in its core ingredients, to most toothpastes at about half the price. Oh, and it actually tastes pretty good too